Buchtipp: Bank 3.0 - Brett King


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Bank 3.0: Why Banking Is No Longer Somewhere You Go But ...

Description

In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalising of the cloud and the explosion of social media he explores: How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, How mobile technology is completely changing the context of banking, How customer advocacy is killing traditional brand marketing, The growth of the ‘de-banked’ consumer who doesn’t need a bank at all; and Why Banking is no longer a place you go, but something you do.